Our work focus on monitoring, policy research, advocacy, training/education and publishing activities with purpose to contribute to public awareness as well as to changes in media policy and media practices towards increase of media content diversity, pluralism of media ownership, media accountability and better access of minority groups and citizens to the media in Slovenia. The project includes empowerment activities to increase critical and active relations of citizens and minority groups to the media.

The project combines monitoring, policy research and media content analysis with public awareness, policy influence and empowerment activities. It is built on four angles. The first angle called MONITORING MEDIA OWNERSHIP PLURALISM includes conduction of monitoring and policy research activities on the media ownership regulation and situation in Slovenia. The second angle TV NEWS MONITORING will include monitoring and content analysis of two main TV news editions produced by main private national TV channel POP TV (owned by American cooperation Central European Media Enterprises) and public service TV Slovenija 1st channel. The third angle MONITORING MEDIA REPRESENTATION OF MINORITIES will include monitoring and content analysis of the selected media with regard to their reports on minorities (emphasize on Roma, Muslims, and homosexuals). It will also result with a report. The fourth angle MEDIA FOR CITIZENS will bring all previous work to the point, and will include production of publications and organisation of public debate and training events. The web site Media for Citizens will be developed providing monitoring results in transparent way with possibility for regular up-date and debate on the issues; including also public awareness section to encourage citizens for media activism. All publications and the web site will include English translation.